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  • Writer's pictureClaire Sherriff

Your 2024 Guide to Instagram Hashtags:


Hashtags remain a powerhouse for boosting visibility and engagement. If you're wondering about the ins and outs of Instagram hashtags in 2024, you're in the right place. Let's dive into everything you need to know.

 

How Do Instagram Hashtags Work?

 

In simple terms, Instagram hashtags are your key to labelling and categorising content. They serve as a beacon for Instagram's algorithm, aiding it in delivering your posts to the right audience. It's not just about getting discovered; it's about being discovered by those who genuinely care.

 

Do Instagram Hashtags Still Work in 2024?

 

Absolutely! The hashtag debate has been ongoing, especially with Instagram's suggestion to limit usage to 3-5 hashtags. Despite the chatter, leveraging relevant and targeted hashtags is still a sure-fire way to broaden your Instagram horizons. Crafting a thoughtful hashtag strategy is more than a good practice; it's a necessity for optimising content, boosting engagement, and expanding your follower base.

 

What Are the Benefits of Using Hashtags on Instagram?

 

Using the "right" hashtags isn't just about visibility; it's a strategic move that can lead to increased engagement, more followers, and, ultimately, more customers for your brand or business. But the benefits don't stop there. Hashtags play a vital role in community-building, sourcing user-generated content, running campaigns, and much more.

 

While popular hashtags have their place, relying solely on them might not be your golden ticket to reach and engagement. Strategic selection tailored to your content and audience is the real game-changer.

 

How Many Instagram Hashtags Should You Use On Your Posts?

 

The age-old question: quantity or quality? Instagram suggests 3-5 hashtags, but the real secret lies in using fewer, high-quality, hyper-relevant hashtags. In a world where discoverability and SEO tools are expanding, the emphasis is on accurate content categorisation. Less can indeed be more when each hashtag speaks volumes.

 

Mastering Instagram hashtags in 2024 is about strategic thinking, relevancy, and staying true to your brand. As always, if you need a little help with your social media management or strategy, please feel free to drop me a message.

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