Keywords - What are they? How do they work? Keywords are essential in helping the audience you’re looking for find you. When used effectively, keywords are the driving force behind website success, connecting you with your customers, helping open doors to sales and engagement.
Having the right keywords in place is vital. Your website could be offering the best available service or product that money can buy, but if nobody can find you, then what’s the point of your website?
What are they? How do they work?
Keywords are digitally linked with the words and phrases consumers type into an internet search engine to find websites that match what they’re looking for.
The keywords that you use for your website are the links to potential customers, clients or fans. Keywords are how your website will be found, they can help increase your visibility from Internet searches and generate more business and more engagement with the people you want to target.
Don’t get lost in translation.
Getting the right keywords in order for your website can be confusing, especially in a world which is evolving in how we search for the things we want to find online, such as through voice searches.
With virtual assistants like Amazon Alexa and Google Assistant being a significant and popular method for consumers to find information, having effective keywords in place to deal with the way consumers search needs to be understood.
Talking your customers language in regard to your keywords has never been so important with these various platforms available to find information. With a sound search engine optimisation (SEO) strategy in place that utilises the keywords you chose, the service you want to tell your target audience about will be heard.
How can I help you.
Keywords play an important role in your social media platforms. I can optimise your profiles and ensure that your posts are incorporating your keywords to make sure that your posts are being found by the right people! send me a message, I'm here to help 😊