Social selling 101.

Updated: Jul 24, 2020

One of the positives of being in lockdown is the amount of time you save not having to travel to meetings or events. So, I don't know about you, but I've been able to attend a ton of online training webinars. Today, I heard from Luan Wise on social selling 101.

What is Social Selling?

  1. Personal Branding.

  2. Social Listening.

  3. Social Prospecting

  4. Employee Advocacy

  5. Engaging

Social media can be used to establish reputation and credibility. This is why it's such a great idea to get employees involved with social selling. Asking them to comment and share your company updates will not only extend your reach, but it will also help to build brand trust.

Social Media gives you the ability to people watch. You can listen to your target audience. What questions are they asking? What solutions are they looking for? What issues are they having? You can use free tools such as Hootsuite to follow hashtags and search for trending topics. It's here you can get involved with the conversation, offer help, or start a conversation. Remember, don't go straight in for the sell! Build relationships first.

Consumer behaviour has dramatically changed over the past few months due to CV19. So it really is time to revisit your strategy and change your messaging. Humanisation is huge at the moment and will hopefully remain. We've become much more personal. We see people in their own homes, with their family. It's time to start asking questions, start engaging on a personal level and build relationships.

Key takeaways;

  • Humanise your content

  • Ask questions

  • Join groups. This is where your target audience are.

  • Use LinkedIn search. Define your search and save them. LinkedIn will then send you alerts to let you know of profile updates.

  • Set Google alerts fro your name and service

  • Employee advocacy; leverage your colleagues to share content with their networks.

If you fancy registering for the next free F2F session. You can do so here; The Business Marketing Club.

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