Instead of turning to Google, my first stop when discovering a new brand, or place to visit is always Instagram.
Browsing through their social media profiles provides me with a more genuine and transparent understanding of their mission and products. And it seems I'm not the only one shifting preferences.
According to Hubspot 36% of Gen Z and 22% of millennials now lean towards exploring brands on social media rather than traditional search engines.
Of course SEO remains a crucial aspect of any marketing strategy; however, the significance of establishing a strong social media presence too, is steadily rising. In today's landscape, social media serves as a platform where individuals search not only for intriguing and motivational content but also to discover people, products, services, and brands.
Below are three key strategies to help enhance the optimisation of your social media accounts for social search:
Incorporate pertinent keywords and hashtags in your social posts.
Integrate relevant keywords and hashtags into your bio.
Ensure your username is easily searchable.
As always, if you need a little help, give me a shout!